Social Media Marketing: How to Deal with Bad Review

What exactly must a social media marketing manager do when a bad review pops out on one of these platforms? What is the right way to respond to a negative comment? Check out these tips below.

Promptly respond. Maybe a customer had a food poisoning episode after a meal at your restaurant. Or someone was not properly attended to in your store. Or had a horrible experience using your product. Whether or not you already have an answer to the scathing review, respond promptly. Say something to the tune of: “Thank you for your feedback; we promise that we will look into the matter and get back to you shortly.” Let them know that you value their opinion, and that you will really take action.

Get to the bottom of it. When you do look into the matter, get to the bottom of it. First, ask your customer to provide more details. Sometimes, bad reviews can in fact be composed by paid hacks of your competitors, to discredit you, and on your wall, to boot. So, make sure you confirm that they did actually purchase a product or enlist your company’s service. This part also ensures that you have the whole story to guide you in your investigation – you will find out who is the erring party, whether it is your own staff, or if the customer is party to the mishap as well.  That way, you can deal sanctions properly, while also being fair to your own employees.

Be polite. A good social media marketing manager knows how to use words wisely, so that the company’s intent cannot be misinterpreted. Basically, you want the customer as well as the other people who will read the review and your reply, that you are committed to high standards of quality (or safety, if that’s the case). If they had an unfortunate experience, reassure them that it is the exception rather than the rule. Moreover, if you can justify your actions without sounding defensive, then all the better for your brand. For example, a huge part of customer experience will be subjective – they might not like the way your food is served, or the way your products smell or look like, or the way your store is designed. Instead of attacking the person’s taste, share with them your product development process. Perhaps if they knew the backstory, they will find a way to appreciate what they did not, before.

Simple Tips on Taking Care of Jewelries

You may have inherited yours from a relative. You may have received it as a gift (an engagement or wedding ring is the most prized type, in this case). You may have bought it for yourself. One way or another, you are now the proud owner of a piece of jewellery. To make it shine the way it was supposed to, you are going to need to clean it, because if you wear jewellery, it's going to collect skin flakes and similar grime (and even if you don't wear it, it'll collect dust).

First of all, you need to think what sort of jewellery you have, as different things are cleaned in different ways. Is your piece of jewellery set with harder stones (not just the obvious diamonds, sapphires and rubies, but also cubic zirconia, amethyst, topaz and rhinestones), softer stones (and stone-like substances) such as turquoise, opal, lapis lazuli, coral and amber, or is it a string of pearls? Each of these needs to be cleaned in a different way.

Jewellery involving the harder stones (or no stones) is the easiest to clean. Treat them like you would your teeth: in other words, scrub them with toothpaste using a soft toothbrush. The soft toothbrush prevents any scratching. Diamond, being the hardest of all substances, is unlikely to be scratched by some puny piece of plastic. Gold, however, is pretty soft. A toothbrush can also reach into all the little nooks and crannies - chains, claws, filigree... Toothpaste rinses off in plain water very easily, leaving no residue behind, as well as being an excellent cleaner. Some people like to use an ammonia solution or dishwashing liquid, but toothpaste doesn't have the fumes and is gentler on your skin. The only real precaution you should take when cleaning this type of jewellery is to remember to do it in a bowl rather than in the sink, where the plug lurks like a black hole ready to swallow your precious engagement ring.

Dry your jewellery with a soft cloth. Don't use a paper towel unless you fancy picking bits of paper out of a claw setting.

Jewellery involving the softer stones and stone like substances should not be cleaned with ammonia or soap, and probably shouldn't be cleaned with toothpaste, either. This is because they absorb water and other substances very easily. In case you're not sure which the softer jewels are, here's a quick list: amber, coral, lapis lazuli, malachite, opal (my favourite), turquoise and organic substances like bone and shell. These should be cleaned with a soft damp cloth with just water. The same applies to anything that involves glue. If you have a ring set with any of these gems, you should also remove the rings before doing anything wet or messy. Put the rings in a special dish near the sink - in fact, that's good advice for any ring. Pearls should be cleaned as little as possible. In fact, wearing pearls seems to make them shinier rather than duller - maybe living, breathing human skin works like chamois leather on them. If your pearls really are grubby (or if they've got sweat on them), then use a mild saline (salt) solution. Never spray perfume on pearls or use ammonia - this will stain the pearls.

If in doubt about any piece of jewellery, then ask your jeweller about the best way to clean and care for it. Even if you didn't buy your gems off them (e.g. if you inherited Great Aunt Margaret's emerald earrings), ask anyway - they'll probably be happy to establish a relationship with you, as you may one day need to re-set the jewels - or even buy more.

Protect Your Teaching Tablet with the Best iPad Case

As a teacher, you have to invest carefully when you purchase tech items. Your use of current technology makes it possible to be more relevant in your instructional approach. However, as is the case with most educators, your budget is limited and investments in any expensive products need to be protected. Your iPad is an exceptional tool for you to use in your classroom, but allowing youngsters access to your iPad comes with a bit of a risk. It’s important to have the best iPad case possible in order to keep your device safe when it’s not in use.

In the classroom, you can keep your iPad close at hand with the use of a quality case. It only needs to be pulled out at opportune moments, whether you use it for demonstrating calculations or whether you open your Angry Birds app in order to explain the concept of a parabola. In either case, your pulling the tablet from its case should be easy. If you have the best iPad case possible, your iPad will come out without falling out. A poorly designed case will either make it impossible to put your tablet in place or it will allow the device to come out on its own. It’s also important that snaps or closures are of high quality so that they don’t come undone unexpectedly.

Using your iPad in conjunction with video plug-ins can make it possible to demonstrate information or activities to your students on a full sized screen or television. Whether you are working at your desk or at a podium, your case should cushion your tablet against a fall. It’s also helpful in protecting against spills when you stop for a cup of coffee during your prep period. You can put your tablet away in your file cabinet or desk without worrying about it falling or bumping against miscellaneous materials.

At the end of the day, most teachers keep their personal tech items with them. The best iPad case is one that will buffer your tablet when it’s placed in your school bag or tote with books and papers. You don’t need to worry about the condition of your iPad when you get home when you have chosen a high quality case to keep it safe. One of the most incredible educational tools deserves the best treatment possible, carefully protected in a reliable case.