Thursday, November 17, 2011

Corporate Identity Development by GreyBox Creative

Corporate Identity can mean a few different things depending on the context in which it is being discussed. The more general meaning of corporate identity is the overall image of a company that comes from an accumulation of experiences through all touch points. It is not just the company logo but it is the stationery system, marketing materials, advertisements, online reputation and right down to how an employee answers the phone that establishes your identity. Your goal is to make sure that when a consumer is exposed to your company, a positive connection will be made.