Wednesday, December 26, 2012

Must-See Attractions in Southampton, Long Island


When enjoying a getaway to the Hamptons New York in Long Island, whether for a weekend or for the whole summer, you will find many different attractions and activities to partake in. Southampton is known for it's beautiful beaches along the Atlantic Ocean, lively culture and variety of historical buildings. Just 92 miles from Manhattan, Southampton is the ideal spot to enjoy a vacation with the family, as a couple, with friends or by yourself.

Southampton Social Club

One thing that you will need to do while visiting the Hamptons New York is to eat. Enjoy the fine dining experience at the Southampton Social Club, open for brunch and dinner. Chef Scott Kampf brings the area delicious cuisine made from only the freshest ingredients. From the presentations of the meals to the friendly wait staff, the Southampton Social Club is truly one of the best places on Long Island to dine. On select nights, the Social Club transforms into a hopping nightclub with live music, DJs and special late night happy hours for the night owls.

Cooper’s Beach

No trip to Southampton is complete without spending a day along Cooper's Beach. This scenic beach stretches for over 500 feet along the Atlantic Ocean and offers space for each and every visitor to stretch out in the sand and work on their tan. Visit the beach for wading in the water, to play sports along the beach, walking, people watching, wave watching, jogging and more. This is the perfect daytime activity for anyone visiting or residing in the area. Lifeguards are on-staff during the summer season for safety precautions.

Southampton Historical Museum

The Southampton Historical Museum is an amazing and interested place to visit that will tell you the history of the Hamptons New York. See some of the island's very first buildings ever to be built with special exhibits available for viewing in each one. Special guided tours may also be available during prime seasons. The Southampton Historical Museum is also a great place for entertaining, as it has the ability to be rented out for parties and private functions.

Parrish Art Museum

Support local artists from the Hamptons New York by visiting the Parrish Art Museum. This small museum with two exhibit rooms showcases works of art such as photographs and paintings from artists that reside in the Southampton area.

Thursday, December 20, 2012

What Schematics Mean for Your New York SEO


The new schematic Schema.org provides an absolute for New York SEO. You can expect to see much more detailed rich snippets under the search engine listings that you find. This is not only because the search engines can more easily read this schematic, but it is also because the search engines are rewarding those webmasters who include the schematic in their HTML.

Now we come to the crux of your interest in this article: how to use these rich snippets to increase your New York SEO results.

One – Make sure that your article is written well as determined by the older schematics of keyword percentage and synonym placement.

No matter if you choose to use the new schematics in your current web postings, you must still observe the notions of good writing in order for the search engine to truly help you with your indexing and rich snippet descriptions. Just because you insert the schematic does not mean that you can forgo the other aspects of search engine optimization; as a matter fact, you should adhere more closely to them because your website will be more closely scrutinize if you insert the schematic in your HTML.

Two – Exercise the control that you have over the schematic to regulate what is seen in your New York SEO rich snippet.

Now that the schematic for making a rich snippet is truly public property and available to all for quick and easy insertion, you should exercise the control that is given to you.

One of the newest upgrades is the ability to include pictures in your search engine descriptions. This alone can increase your engagement with your audience exponentially, as pictures are shown to truly represent 1000 words when it comes to the Internet.

This increased amount of control over your rich snippets means that you can also control the information that you give away. Many webmasters in the past actually lost clicks through providing far too much information to their constituents in the rich snippet. After all, if someone can solve their problem from the two sentences in the search engine, why would they click through to your website to waste their time?

The added control that you now have over your rich snippets can give you the dramatic appeal of a news anchor that knows how to keep you waiting through the commercial break for the next story. Use this power wisely and you will definitely increase not only your search engine optimization results but your human results as well.

Three – Make sure to format all of the different parts of your web post correctly.

Although the schematic is definitely more precise, it will only work if you format your web post correctly. Make sure that each portion of your web host is directed to the appropriate part of your schematic. The different types of schematics are available on schema.org and should be followed closely. You should also bookmark the website in case more schematics are made public that are relevant to your industry.

Four – You can now multivariate test different schematics and rich snippets for more effective New York SEO.

There is much less in the way of disorganization when it comes to those two sentences below your search engine optimization listing. Therefore why not test which rich snippet will appeal to your audience most thoroughly? You can experiment with different schematics to see which one brings up the most appropriate information for your rich snippet and use your analytics to determine which one speaks to your audience in the most efficient way.

Five – You can now direct different rich snippets to describe different pages on your website.

The concept of ubiquity is now quite usable with the new rich snippet. You now have more control over the different types of snippets that you can make appear for each page on your website. If one of your pages appeals to a different type of customer, you can make sure that your rich snippet appeals to that customer specifically as well.

This will also improve your search engine optimization rankings because the material that is deemed important by you will most likely be more relevant on the page as well.