Tips on Improving Your Vehicle's Gas Mileage

In today's world, where the cost of a gallon of gas seems to rise and fall for no apparent reason and can (and HAS) gone higher than four bucks, it's just common sense to make our cars as fuel efficient as possible.

Making our cars as fuel efficient as possible is also a responsible way to care for our environment. Alternative fuels are probably somewhere down the road, but for now our cars run on gasoline that's made from fossil fuels, and the emissions are a major contributor to air pollution.

Here are a three simple ways to improve the fuel economy of your car or truck:

1. Drive slower: Yes, I know you're in a hurry, but the fact is that driving 55 miles per hour is considerably more fuel efficient than driving 70 miles per hour, and driving slower will only delay your arrival time by a very few minutes. The faster you drive it, the less fuel efficient your vehicle becomes. Slow down and drive in the slow lane where the smart people are. Cost: Free.

2. Keep your tires at the correct tire pressure: No kidding! Underinflated tires is one of the major causes of bad fuel economy. Tires just lose air pressure over time and the average loss is about 1 psi per month. Cold weather can also contribute to a drop in tire pressure. Tire gauges don't cost much. Buy one and check the air pressure in your tires at least once each month. You'll find the recommended air pressure in your car's user's manual and also on the data plate in the driver's door jamb. Cost: About $6.00.

3. Replace your air filter: Clogged air filters reduce fuel economy. Air filters are easy to check, and they're easy to change. They cost far less than filling your gas tank. Cost: varies by make and model but can be as low as $2.95.

How to Market Your Hedge Fund

With all of the distrust between the financial industry and the general public, marketing a hedge fund is a tricky business. At the same time, there is a great deal of opportunity for private hedge funds with the right hedge fund marketing strategy. Below are some of the best ways that you can start your own boutique hedge fund through the correct marketing techniques that speak to the needs of investors today.

Hedge Fund Marketing Tips

First, make sure the you have a personal connection in your hedge fund marketing materials. People definitely want to see the numbers that you have; however, they also want to know who you are as a person. Much of the distrust between the general public and the mainstream investment community is the fact that management teams do not stay put over the long-term. If you are to build a clientele, people need to know that they can count on you for decades to come.

You can create this kind of hedge fund marketing material by speaking in a language that your clientele can understand. You should also play up all of your long-term relationships. If you have any clients that carried over from previous employment, this is a gold mine for obtaining new clientele.

Second, make sure that your hedge fund marketing materials are directed at the right people.

Currently, there is a great deal of controversy surrounding the so-called new audience of hedge funds. In short, hedge funds are trying to appeal to accredited investors in the lower end of the spectrum. Private hedge fund companies are using promotional techniques such as YouTube in order to get in front of an entirely new audience. The results have been staggeringly positive.

As a matter fact, the only hedge funds that are not truly succeeding today are the ones who refuse to take on this new audience. These are the people who need hedge fund consultations the most – they have just enough expendable income to give to an outside professional investor; however, they most likely do not have the time to invest the money themselves. Direct your new marketing efforts at this crowd and watch your clientele build quickly.

Third, use new social media techniques in order to attract the audience that you want.

As mentioned above, many hedge funds are actually using YouTube and other social media in order to connect with the new hedge fund audience. Transparency is the key. Be sure that you always have an opening here to your clientele and your potential clientele. You want to answer questions on Facebook. You may even want to put up an Instagram so that your audience can feel as though they understand you from an insiders' perspective.

In short, do not be afraid to take on new marketing techniques in order to attract the audience that is looking for your services today. Deal with all accredited investors instead of looking for the big fish. Marketing in this manner will give you an audience that is growing and in need of your services.