With all of the distrust between the financial industry and the general public, marketing a hedge fund is a tricky business. At the same time, there is a great deal of opportunity for private hedge funds with the right hedge fund marketing strategy. Below are some of the best ways that you can start your own boutique hedge fund through the correct marketing techniques that speak to the needs of investors today.
Hedge Fund Marketing Tips
First, make sure the you have a personal connection in your hedge fund marketing materials. People definitely want to see the numbers that you have; however, they also want to know who you are as a person. Much of the distrust between the general public and the mainstream investment community is the fact that management teams do not stay put over the long-term. If you are to build a clientele, people need to know that they can count on you for decades to come.
You can create this kind of hedge fund marketing material by speaking in a language that your clientele can understand. You should also play up all of your long-term relationships. If you have any clients that carried over from previous employment, this is a gold mine for obtaining new clientele.
Second, make sure that your hedge fund marketing materials are directed at the right people.
Currently, there is a great deal of controversy surrounding the so-called new audience of hedge funds. In short, hedge funds are trying to appeal to accredited investors in the lower end of the spectrum. Private hedge fund companies are using promotional techniques such as YouTube in order to get in front of an entirely new audience. The results have been staggeringly positive.
As a matter fact, the only hedge funds that are not truly succeeding today are the ones who refuse to take on this new audience. These are the people who need hedge fund consultations the most – they have just enough expendable income to give to an outside professional investor; however, they most likely do not have the time to invest the money themselves. Direct your new marketing efforts at this crowd and watch your clientele build quickly.
Third, use new social media techniques in order to attract the audience that you want.
As mentioned above, many hedge funds are actually using YouTube and other social media in order to connect with the new hedge fund audience. Transparency is the key. Be sure that you always have an opening here to your clientele and your potential clientele. You want to answer questions on Facebook. You may even want to put up an Instagram so that your audience can feel as though they understand you from an insiders' perspective.
In short, do not be afraid to take on new marketing techniques in order to attract the audience that is looking for your services today. Deal with all accredited investors instead of looking for the big fish. Marketing in this manner will give you an audience that is growing and in need of your services.
