Three Components of a Corporate Identity

Every business needs to develop a corporate identity to build a trusting relationship with consumers. Corporate identity is your company’s personality expressed through visual aids. Your business’s corporate identity will express who your company is. Logos, visual aids and company behavior are three components of a company’s identity.

The first step in developing your corporate identity needs to be developing a logo. The purpose of the logo is to help your consumers recognize who you are through a graphic design. Your company logo might include a symbol with or without words.

Psychology often has a role in developing a logo. Color schemes will have different meanings in various settings. The lines in a graphic design are important because people are trained to see hidden meanings. For example, a horizontal line of a graphic design will give someone a sense of security.

Non-verbal communication methods are also very important when developing identity. Advertisements and press releases will help your target market understand who your company is and why they need you. Another way to communicate is through business cards, letterheads and magnets. These can help to serve as reminders when consumers need the product or service you have.

Your company’s behavior and standards will also reflect your company’s personal identity. People do and will pay attention to how businesses conduct themselves with their consumers. Some consumers will base their decision on whether or not to use your services by how problems may have been resolved with past consumers.

Your company’s set of standards will be important to your consumers. For example if your company uses only products made from recycled materials-letting your consumers know will be important. Every part of your business will need a careful review to ensure that you create a positive and lasting identity.