Thursday, February 07, 2013

What You Need to Know About an e-Commerce Website


If you are considering an e-commerce website for your retail business, you must consider the effect of the site on your business operations. Inventory management and staffing are the two big things that many store owners fail to consider when making the jump to e-commerce. This is not to say that you shouldn’t talk to a web design company about getting a site. In fact, it is best to start talking to a company early in the planning process.

Inventory control for an e-commerce site is exactly the same as inventory control for a brick and mortar store. Sharing inventory between both can be a challenge, however it can be manageable if done correctly. One of the first questions that a web design company will ask you is whether you have an existing inventory control system. If you do, they will ask for specific details. They ask, because some systems come with an e-commerce system that the designers can utilize to make the website easier for you to manage. Some do not offer this type of system, and it is definitely important to know what you have before starting the development process.

If you have an inventory control system that can be incorporated with your new website, this is definitely ideal. If you don’t, it might be a good idea to consider a separate inventory of products for your web store.

Staffing can be an issue for a retailer when opening an e-commerce site. When the web design company launches your site to the public, you have no definite way to predict the response. Are you prepared to fulfill hundreds of orders a week in addition to meeting your in-store customer needs? If not, you might need to scramble and find additional help.

Knowing in advance how you will manage inventory and staffing are important when you are working with a web design company to implement and e-commerce solution for your store. Keep these things in mind when you are considering making a move to the internet.